AMOEBA'S "HOME GROWN SHOWCASE" PUTS LOCAL INDEPENDENT ARTISTS IN THE SPOTLIGHT
September 06, 2006
Live performances on the Amoeba Stage mark a new phase in Amoeba's continues support of local musicians.
Local artist, Quincy Coleman kicks off Amoeba's first-ever In-house Home Grown Showcase Series to be held Friday nights at 7PM, beginning September 29! Amoeba Music, the world 's largest independent record store, located at 6400 Sunset Blvd, once again shows support for local musicians with independently released albums by putting those artists on stage at their Hollywood store for Amoeba's "Home GrownShowcase" series. Previous showcases featured packed houses at the House of Blues and the Mint.
The live showcases are an organic outgrowth of the in-store "Home Grown" program that celebrates the independent spirit by spotlighting independent releases from local unsigned artists.
Amoeba Music employees have nominated the CDs of local indie artists as the prestigious "Amoeba's Home Grown Featured Release" twice a month since the Hollywood store opened its doors. This program offers unprecedented support from a record retailer to indie artists through a generous display of positioning, promotion, and advertising visibility.
"Presenting live shows with local artists serves as a natural extension of what we do within the store - to open people's ears to underexposed music," says Amoeba's Mary Patton, who pioneered the "Home Grown" program shortly after the Hollywood store opened in 2001. "Independent artists are putting out amazing releases but sometimes getting heard and noticed can be challenging. We highlight the 'Home Grown' artists by giving them the visibility they may not get in other stores because they don't have a major record label backing them. We shine a light on them...but as far as we're concerned, they're already shining stars."
Previous "Home Grown Showcases" have featured artists including The 88, I See Hawks in L.A., Shawn Amos, Soda and His Million Piece Band, The Slow
Signal Fade, Carlos Guitarlos, Mike Stinson and other local luminaries and included special guest appearances from musical legends such as Solomon Burke.
The new "Home Grown Showcase" Series will feature performances by Quincy Coleman (Friday, September 29th @ 7 pm), Courtney Jaye (October 9th @ 7 pm) as well as a special Breast Cancer benefit concert at the Hotel Caf on
October 11th featuring Coleman, Jaye and Amoeba Records artist, Brandi Shearer. Visit Amoeba's web site at www.amoeba.com for the full lineup and details.
by Amoeba, L.A. Weekly